THE ROLE OF PERFORMANCE MARKETING IN FINTECH COMPANIES

How Predictive Analytics is Transforming Performance Advertising And MarketingWhether you're forecasting project performance for a customer or your agency's own campaigns, predictive analytics supplies a valuable primary step to data-driven decision-making. However, it is very important to keep in mind that anticipating versions are possibilities,

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark